Malaysia's No 1 ironless clothing brand started with a humble beginning

First planted its seed under a small room in a apartment at SUBANG where the Founder ZARINA BINTI DAUD AL SARA FASHION previously worked as a full time housewife. Our signature ironless kurung, BAJU Kurung with the plain material effortlessly sets the tone and trend in the market which has been recognized as our main root. AL SARA FASHION creative, fresh innovative ideas let it blooms more beautifully after we come out with NAJWA Kurung followed by SARA Kurung which is become new benchmark to our product range .

Through ups and downs, sweats and tears with hardwork, perseverance and sheer determination, ASF has marked its winning point with a loyal and huge fan base known as SARA FAMILY. This clearly defines ASF as a brand that brings love and unity.



What not to love about this iron lady?

She’s hard working, loveable and talented with her exceptionally effort in fashion and her dream to help other housewife together generate unlimited income with AL SARA FASHION.

An ordinary housewife turned entrepreneur, the beauty with brain behind this winning brand has made her arrival in the industry felt deep in our heart.